A conceptual redesign for Northern Arizona University’s School of Communication. The School of Comm. is home to a number of creative majors, but they are currently not well represented. I developed a new primary and condensed logo for the building, as well as secondary logos for all six majors housed here. Below are examples of exterior and interior signage and placemaking, as well as a color-coded wayfinding system that is active on all three floors of the building.